I wrote the following a few years ago for a website I used to have which promoted CYA literature. I was reminded of it when I read Lyndsey’s first post about how she chooses something to read.
…I think the theory goes that there is much, much more to a book than what the cover tells you. Imagine how many great stories you might miss out on just because the cover had a stink picture, or because the book was in bad shape! Often the books that are in the worst condition, with the cover falling off, pages falling out, creases and dog-ears and scuffs and dirt all over them, contain the best stories. They got into such poor condition because somebody loved that book so much they took it with them everywhere! It was bound to get a little damaged along the way…
Despite this, I am increasingly aware that if you’re trying to choose one book from among many you haven’t read, the cover is all you’ve got to go on. I know it’s unconventional, but I do it myself and advise you to do the same: go ahead and judge a book by its cover! After all, until you’ve read it, what on earth else are you supposed to judge it by?
But judge wisely. Make use of all the information the cover can give you, not just the picture. (I would agree strongly with an adage that said “don’t judge a book by the picture on its cover”!) If I’m thinking about a book I’ve never heard of before, I’d be processing the following things, in order from least to most important:
Title is of little use to you if you haven’t heard of the book before. Sometimes a title will be especially intriguing and descriptive (e.g. How Hedley Hopkins did a dare, robbed a grave, made a new friend who might not have really been there at all and while he was at it committed a terrible sin which everyone was doing even though he didn’t know it), more often it will merely name a principal character (e.g. Alex; The Hobbit) which is of no use to the first-time reader.
Image The image includes any pictures or graphics, as well as the way the cover itself looks- e.g. does it use holographics, bright colours, particular font/s and so on. Again, there is little this can tell you about whether the story this cover contains will be one that appeals to you. Having said that, it is the book’s image that is traditionally most likely to entice someone to pick the book up and take a closer look, which is I think what the silly proverb is advising you to do.
Reviewer’s Comments Sometimes they are helpful, sometimes they aren’t. I hate it when a cover has only reviewer’s comments and no blurb. And when covers have more than two or three sentences of reviews, I start thinking that the authors must be a bit full of themselves.
The one time when a review on the cover will have a major influence on me wanting to read the book is when the review is attributed to another author whose name I instantly recognise whose writing I have enjoyed. It makes sense to me that, if I love the writing of Diana Wynne Jones (which I do), then she knows something about what I like to read, so if she’s recommending a book, it’s almost certainly worth me looking it up!
Blurb is a crucial part of a book’s cover, and more often than not it is the most information you can get about a book before you read it, unless you are lucky enough to have had someone recommend it to you personally or review it for you. If the blurb tells you about the plot and / or characters of the story, and they don’t interest you at all, there’s a pretty good chance you won’t like the book.
Publisher is a factor I’ve only recently noticed, even though I’ve been ‘judging’ books this way for years. Depending on the publishing house, books produced by the same publisher tend to have a similar look. So, when I’m browsing through rows and rows of books at a book fair the ones most likely to catch my attention are the ones that look familiar, because the spine is a similar colour or has a familiar logo or the cover is set out in the same way or whatever as another good book. And, as a general rule, publishers publish the same kinds of books. Puffin and Apple are good examples of publisher’s symbols to look out for for books for 8-15 year olds.
Author is, in my opinion, the best way to judge a book you haven’t read. Generally speaking , if a person wrote one book you loved, you’ll find the rest of their work worth a read. Make an effort to remember the names of the authors of books you read, so that you’ll know what to look for (or what to avoid!) in the future.
I’m certainly not saying not to read anything if you haven’t heard of anything else by that author. (When you think about it, if that was your policy, you’d never read anything!) But recognising an author’s appeal for you is an excellent place to start.
If you can’t judge a book by the information on its cover, you’ll end up reading a lot of books that you won’t enjoy. Which would be a sad thing, when there are so many good books to read!